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Cure your marketing woes.
Created by ex-Amazon leaders.
how we work.
“
why does marketing suck?
for companies, scaling marketing across channels without losing integration is hard. the right talent is costly, and when budgets shift, teams can’t flex without painful layoffs.
for audiences, most marketing feels "blah". they block it because too often it’s made to please companies, not them.
i built narrative twist to make marketing suck less. we make your marketing easier to scale and flex at lower costs, without losing senior experience or audience relevance. you brief me, and i handpick a team from my network (people from fortune 500 brands and scaled startups) and lead them like a c.m.o. we move fast, challenge the brief, and deliver strategy + execution.
it’s not a traditional agency. it’s not freelancer roulette. it’s an agile, cross-functional marketing team you can dial up or down whenever.
- carlo frem, founder/m.d.
About us.
Big agencies and big hires were built for a slower, simpler kind of marketing.
We join your team as senior operators you can ramp up or down month to month, so you skip the costly hires and the long lock-in contracts.
We handpick a senior team around your brief.
Our marketers come from Fortune 500 brands and fast-growing startups, and they answer for the results.
We plot the strategy and produce the work.
We run brand, social media, websites, content and campaigns as one connected system, through a single project or a monthly retainer.
See pricing →
A note from our founder
In a single week we might work with a Nobel Prize-winning economist, an entertainer with a number one show on Netflix, a country musician, a beauty brand, a ballet company and a B2B procurement software company. I love being challenged across worlds this different, and I think it makes our work sharper, because an idea from a music launch can end up solving a problem for an arts organization or a software company.
Carlo Frem
Founder & managing director, formerly at Amazon, Virgin Group and Leo Burnett
Your marketing department.
Minus the department.
No overhead. No hiring drama. No big agency fees.
Our philosophy.
Your SEO talks to your social. Your social talks to your email. One strategy, built the way customers experience your brand.
We act as partners, not vendors. We work with only 4-6 companies at once and adapt to your goals quickly, with no fuss.
We're fully remote and bring in vetted senior experts as needed. Lower overhead means more top-tier expertise per dollar.
Big egos are not welcome here. We value candor (even when it's tough), curiosity, and getting it right over being right.
Down-to-earth pricing.
Book a single project, or keep a senior team on a monthly retainer.
Single projects with a clear scope.
Strategic audit & pitch
For brands that aren't sure where to start. We audit your key platforms, work out what matters most right now, and turn it into a clear roadmap.
- Audit of your key platforms
- Team interviews & systems review
- Business goals & priorities
- Custom marketing roadmap
Social media strategy & plan
In-depth social media audit, strategy development, and a 30-day content plan for key platforms.
- Platform selection & audit
- Audience & competitor analysis
- Content strategy framework
- 30-day editorial calendar
Website creation & SEO
Complete website refresh with SEO optimization to boost your online presence and conversion rates.
- Modern, mobile-responsive design
- Conversion-focused UX
- On-page SEO optimization
- Speed & performance tuning
Brand positioning & identity
Complete brand refresh including positioning, messaging framework, visual identity, and brand assets.
- Logo & visual identity system
- Brand messaging framework
- Brand guidelines document
- Key marketing assets
A senior team on a monthly plan.
Basic flex
Ideal for maintaining momentum after a quick-win project or for tackling 1–2 focus areas. Get senior marketing talent for focused projects without the full-time hire headaches.
- 360 audit with actionable recommendations
- Monthly strategy & planning calls
- Monthly performance reports
- 1-2 focus areas (e.g. social & website)
Standard flex
Our most popular plan. Run multiple marketing initiatives at once with expert guidance. Enough support to make real progress, enough flexibility to change course if needed.
- Everything in Basic flex
- Dedicated account & content strategist
- Weekly planning & strategy calls
- Bi-weekly reporting
- 3+ focus areas (e.g. email, website, social media)
Advanced flex
Your complete marketing department (without adding a dozen new employees). Full-funnel marketing expertise handling both strategy & hands-on execution.
- Everything in Standard & Basic flex
- Full digital marketing support (website, social, analytics, campaign creation, creative production)
- Weekly reporting & progress calls
- Quarterly deep dives & recommendations
Not sure which fits? Start with the strategic audit, or book a call and we'll scope a custom plan.
Our credentials.
Frequently asked questions.
Frequently asked questions
Meet the team.
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Testimonials.
“From our very first intro meeting, I felt an immediate sense of alignment, it was clear Narrative Twist was the right fit. They helped us simplify and clearly communicate a complex model, and I’m already using the messaging framework they developed in real conversations with great results. The new brand identity they created was spot on and is set to drive real visibility and funding for our nonprofit. They didn’t just listen, they truly understood our needs and delivered thoughtful, strategic solutions. Genuine, responsive, and fun to work with, it felt like a true partnership every step of the way.”
James Kallusky
“Led by Carlo Frem, Narrative Twist brings together a team of experienced marketers with a strong corporate background, including Amazon, Disney, Coca-Cola & META. Their global expertise shows in how strategically and efficiently they work, always focused, budget-conscious, and full of creative solutions. Carlo’s sharp sense of humor sets the tone for a collaborative and genuinely enjoyable working relationship. It’s rare to find a team that combines this level of professionalism with such a great energy.”
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Tony Sader
"Partnering with Narrative Twist has been a game-changer. Their Brand Audit and Brand Strategy helped sharpen our direction, while their social content captured our voice in a way that felt authentic and engaging. The team is responsive, thoughtful, and a true pleasure to collaborate with. They’ve helped us tell our story in a way that resonates and connects."
Danyale Speight
“Narrative Twist has become a true extension of our team. They understand our mission, our voice, and the pace at which we need to move. They show up with the same care and commitment as an in-house team would. Whether it’s day-to-day execution or big-picture strategy, they bring clarity, consistency, and heart to everything they do. It’s rare to find a partner who is both strategic and hands-on, but Narrative Twist delivers on both fronts and they’ve become essential to how we communicate and connect with our community.”
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Kahina Haynes
“Carlo and the team at Narrative Twist felt like true partners from day one - creative, strategic, and deeply invested in our brand’s success. They brought thoughtful ideas that helped shape our identity in ways we hadn’t imagined, while being incredibly receptive and collaborative throughout. As a dog-care brand, every presentation brought the love for our furry family members to life and smiles to our faces - it was not only meaningful work, but a lot of fun too. It truly felt like working with an extended team, not just an agency.”
Hilary Tam
Carlo (Narrative Twist’s founder) is an exceptional marketer. He has the creative vision and executional rigor of the best. Yet what truly sets him apart is his forward vision and ability to drive teams to build from the ground up. He’s also a delightful personality: challenging, supportive, with a wicked sense of humour.
Marie Thomas
Carlo (Narrative Twist’s founder) is a highly strategic, creative and driven marketing professional. During his time at Amazon he built and led multiple different marketing & social teams across geographies who have made a massive impact on the success of Prime Video in the region. He was one of the best strategic thinkers in the business, but also excels at thinking big and driving his teams to deliver. I couldn't recommend Carlo more highly; he would be of massive value to any organization lucky enough to secure his services.
Paul Woodmansey
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"Our nonprofit is a new client of Narrative Twist. It was clear after the first conversation with Carlo that working with him would be invaluable. He is agile and insightful, grasps nuance and asks bold but tactful questions. His ability to digest, process and synthesize what he hears transforming it into a clear, creative, comprehensive narrative, reflects his experience and unique skillsets. Carlo’s professional team structure and members are attentive, responsive and efficient. So far, the NT deliverables have been impressive."
Lauri Fitz-Pegado
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"Carlo and the team at Narrative Twist jumped in on incredibly tight timelines for our high-profile client The OMG Girlz—an R&B group created by Grammy Award-winning artists T.I. and Tiny of Xscape—and delivered a full shoot concept, pitch, and execution in a day. Since then, we’ve entrusted them with the group’s social media, where in two months they doubled TikTok followers and grew monthly views 10x to nearly 4 million. We’ve since expanded our partnership to more of our clients, including Devon Franklin, acclaimed film producer and New York Times bestselling author, whose recent collaboration with Tyler Perry reached #1 on Netflix."
Katelynn Hackett
Let's experiment.
Test us out. Minimal side effects.
01. Try then trust
02. Flexible retainer
03. Bundled services
04. Long-term partnership
in the expert's mind, there are few.”
- Shunryu Suzuki
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