20+ years experience in social media including at Red Bull, Amazon Prime Video, and YouTube. World Record Holder for most consecutive live streams for Red Bull Stratos and a Cannes Lions Bronze winner for the Pepsi Refresh Project. Built the first trends seeding engine at YouTube and a Python-based tool to accurately calculate influencer brand uplift at air up GMBH. Created social strategies for the United Nations Development Programme and the Vatican. Built the first social department for agencies HUGE and Lexis driving over $50 million of client work in their respective first year's.