OBSESSED WITH BRANDS FOR 16 YEARS+

I am Viwe Mfaku, founder & CCO of CULE Advertising.

With 16 years of experience, I bring a proven strategic vision and deep understanding of human psychology to drive market success for brands. My track record includes first-to-market campaigns for global giants like Volkswagen, Audi, Woolworths, Heineken SA/Africa, Jeep Apparel, Vans, Mr Delivery, Kenya Wines & Spirits, Total Kenya, Astron Energy, Revolt TV USA, One Way Ventures USA, PEPSICO USA and Snapchat USA. I've spearheaded 5 Locale Originals, 15 global tentpole launches and 6 brand campaigns for Amazon Prime Video across Africa, Europe, and the Middle East. I have collaborated with Emmy-winning talent, directors, producers and oversaw the creative output from external agency partners in South Africa, Nigeria, United States, United Kingdom, Middle East and Europe from concept, advertising, media buying, social media, digital and public relations.