Ilze is a seasoned Senior Brand and Marketing Manager with over 12 years of global experience in FMCG, entertainment, and digital marketing. With a master’s degree in Business Management and a proven ability to lead high-performing teams, Ilze has driven impactful brand strategies and purpose-driven campaigns that deliver tangible results.

At Unilever, Ilze played a pivotal role in crafting and launching the purpose for the Sunlight masterbrand across Africa, embedding meaningful impact into consumer touchpoints. As Digital Lead for the Home Care division, Ilze launched the successful Cleanipedia website, and led the division’s first Direct-to-Consumer e-commerce pilot, revolutionizing the consumer experience and ensuring digital compliance across markets.

At Amazon Prime Video, Ilze launched 41 marketing campaigns in 17 months, delivering over 1.5 billion impressions and securing multiple #1 titles on the platform. This work drove significant brand growth across South Africa.

Passionate about helping brands achieve their goals, Ilze excels in global-to-local brand localization, digital innovation, and strategic marketing. Known for delivering high-quality work efficiently, Ilze has a track record of driving business growth and making a lasting impact.